Your Pearly White Teeth

With consumers' fondness for pearly white teeth, toothpaste makers created a wide selection of whitening toothpastes to choose from.

 The main component of whitening toothpastes is its abrasive system designed to remove surface stains caused by drinking coffee and smoking. Special ingredients - such as citrate, enzyme, peroxide, hexametaphosphate and pyrophosphate — are added that aid the breakdown of stains and prevention of reforming discoloration.

 New toothpastes that contain blue covarine create an optical illusion and improve whiteness after teeth-brushing. It usually takes two to four weeks to get the desired whiteness if used twice a day.

 Experts say that, in general, whitening toothpastes are safe for everyday use. However, they caution that too much use could harm the teeth’s hard enamel covering. To ensure safety, experts recommend looking for a product that is approved by highly regarded dental associations such as the American Dental Association Seal of Acceptance. They also recommend talking to a dentist if a person is not satisfied with the effect of whitening toothpaste.

This information is intended for educational and informational purposes only. It should not be used in place of an individual consultation or examination or replace the advice of your healthcare professional and should not be relied upon to determine diagnosis or course of treatment.

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  • "Just a quick note to thank you for bringing back my mom's beautiful smile Your generosity has greatly improved her quality of life and I really can't even begin to thank you enough. Also, please give your Homeless Not Toothless staff my deepest thanks.” - Cristal
  • "Thank you so much for your remarkable service to those in need. In April of 2008, your office treated over 40 homeless children, performing 300 dental procedures valued at $60,000! Your kindness is a thing of grace and elegance.."
      - Sharon Stone, Actress
  • "Thank you so much for the brilliant job you did restoring my smile. I was a little frightened when you started the prep work because I knew there was no going back. There was no need to worry. The new teeth look completely natural. My smile is the best.." - Steve Mandel, MD

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11980 San Vicente Boulevard, Suite 507 Brentwood, CA 90049

Drs. Jay Grossman, Melissa Glazer, Frankie Neman, Barry Weichman and Justin Raanan at Concierge Dentistry offer Cosmetic Dentistry (precision veneers & Lumineers®, in-office teeth whitening, porcelain crowns), Invisalign® (Invisalign Elite Preferred Provider), Endodontics (root canal therapy & retreatment), Restorative Dentistry (complex oral reconstructions, CEREC® same-day crowns, dental implant restorations), Implants (single-tooth replacement, full upper or lower archreplacement, implant-supported dentures) and Periodontics (implant placement, periodontal care, preventive care, laser gum treatment & Waterlase®, nutrition counseling). Concierge Dentistry serve the communities of Los Angeles including Brentwood, Beverly Hills, Santa Monica, Culver City, Westwood, Hollywood, Glendale, Sherman Oaks, Burbank, Woodland Hills and Calabasas.