Privacy Policy
Effective Date: October 15, 2026
Last Updated: October 15, 2026
This notice describes how your medical information may be used or disclosed and how you can gain access to it. Please read this notice carefully.
The Health Insurance Portability and Accountability Act (HIPAA) of 1996 is a federal program that requires strict confidentiality for all your personal health information. That includes all your medical and dental information used or disclosed by us in any form, whether electronic, written or verbal. The Act gives you significant rights to understand and control how your health information is used. The Act also provides penalties for the misuse of Protected Health Information (PHI).
PHI is any information about you, including demographic data that identifies you and your past, present or future physical or mental health condition, as well as related healthcare services. This Privacy Policy describes how we may use or disclose your PHI to provide treatment, payment or healthcare operations or other purposes that are permitted or required by law. This policy also describes your rights to access and control your PHI.
USES AND DISCLOSURES OF PROTECTED HEALTH INFORMATION
Your PHI may be used or disclosed by our physician, office staff or others involved in your care and treatment, whether providing healthcare services to you, paying your healthcare bills, supporting the operation of our practice or any other lawful use.
Treatment: We will use and disclose your PHI to provide, coordinate or manage your healthcare and related services. This includes the coordination or management of your healthcare by a third party. For example, your PHI may be given to a physician you have been referred to in order to ensure that he or she has the necessary information to diagnose or treat you.
Healthcare Operations: We may use or disclose your PHI to support our business activities. These activities may include quality assessment, employee review and conducting or arranging other business activities. We may also use a sign-in sheet at the registration desk where you will be asked to sign your name and indicate your physician. We may call you by name in our reception area when your physician is ready to see you. We may use or disclose your PHI, as necessary, to contact you to remind you of your appointment. We may phone your home and leave a message (on an answering machine or with the person answering the phone) to remind you of an upcoming appointment, the need to schedule a new appointment or to call our office. We may also mail a postcard reminder or letter to your home address. Please tell us if you prefer that we call or contact you at another phone number or location.
We may use or disclose your PHI under the following circumstances without your authorization. These include, as required by law:
Public health issues
Communicable diseases
Health oversight
Abuse or neglect
Food and Drug Administration requirements
Legal proceedings
Law enforcement
Coroners, funeral directors and organ donation
Medical research
Criminal activity; prison inmates
Military activity and national security
Workers’ Compensation
Required Uses and Disclosures: The law requires us to disclose to you when we are investigated by the Secretary of the Department of Health and Human Services to determine our compliance with HIPAA. Other permitted and required uses and disclosures will be made only with your consent, authorization or opportunity to object unless required by law. You may revoke this authorization in writing at any time except to the extent that your physician or the physician’s practice has taken action in reliance on the use or disclosure indicated in your authorization.
Payment: Your PHI will be used, as needed, to obtain payment for healthcare services. For example, obtaining approval for a hospital stay may require that your relevant PHI be disclosed to your health insurance plan to obtain approval for a hospital admission or a health-related procedure.
YOUR RIGHTS
You have the right to inspect and copy your PHI. Under federal law, however, you may not inspect or copy the following records:
Psychotherapy notes
Information compiled in reasonable anticipation of, or use in civil, criminal or administrative actions or proceedings
PHI that is subject to law prohibiting access to said PHI
You have the right to request a restriction of your health information. This means you may ask us not to use or disclose any part of your PHI for the purposes of treatment, payment or healthcare operations. You may also request nondisclosure of any part of your PHI to family members or friends who may be involved in your care or for notification purposes described in these Privacy Practices. Your request must state the specific restriction and to whom you want the restriction to apply.
Your physician is not required to agree to your requested restriction. If your physician believes it is in your best interests to permit use and disclosure of your PHI, your PHI will not be restricted. You then have the right to use another healthcare professional.
You have the right to request to receive confidential communications from us by alternative means or at an alternative location. You have the right to obtain a paper copy of this Notice from us, upon request, even if you have agreed to accept this Notice alternatively (e.g., electronically).
You have the right to have your physician amend your PHI. If we deny your request for amendment, you have the right to file a statement of disagreement with us and we may prepare a rebuttal to your statement and provide you with a copy of any such rebuttal. You have the right to receive an accounting of certain disclosures we have made, if any, of your PHI.
We reserve the right to change the terms of this Notice and will inform you of any changes. You then have the right to object or withdraw as provided in this Notice.
COMPLAINTS
You may complain to us or to the Secretary of Health and Human Services if you believe your privacy rights have been violated by us. You may file a complaint by notifying our privacy officer at our office and main telephone number. We will not retaliate against you for exercising your right to file a complaint.
This Notice was published and is effective on or before 6/1/2010.
Web Data
1. Introduction and Website Scope
Concierge Dentistry (“Concierge Dentistry,” “we,” “us,” or “our”) respects the privacy of our patients, website visitors, and individuals who communicate with our dental practice.
This Privacy Policy explains how personal information may be collected, used, shared, retained, and protected when you interact with our website at https://www.conciergedentistry.com/, request appointments, contact our office, or participate in applicable SMS messaging programs.
Concierge Dentistry provides family, general, cosmetic, restorative, and other dental services in Los Angeles, California.
This Privacy Policy addresses general website and administrative communications. Patient medical and dental information may be subject to additional healthcare privacy requirements and a separate Notice of Privacy Practices under applicable law.
2. Information We Collect
Depending on how you interact with our practice, we may collect:
Contact Information: Names, email addresses, telephone numbers, mailing addresses, and information provided through contact forms.
Appointment Information: Appointment requests, preferred appointment times, scheduling inquiries, and related administrative information.
SMS Messaging Information: Mobile phone numbers, message preferences, consent status, enrollment dates and methods, opt-out requests, and records necessary to manage communications.
Website Information: IP addresses, browser and device information, website interactions, cookies, and similar technical information where collected.
Healthcare Information: Medical or dental information provided through authorized patient registration, clinical, or healthcare communication systems, subject to applicable healthcare privacy requirements.
Payment Information: Billing or transaction-related information where collected in connection with dental services or payment processing.
3. How We Collect Information
We may obtain information when you:
Visit our website.
Complete an online contact or appointment request.
Communicate with our office.
Request or receive dental services.
Provide information through authorized patient forms or systems.
Affirmatively enroll in an SMS messaging program.
Respond to communications from Concierge Dentistry.
Certain technical information may also be collected automatically through website technologies.
4. How We Use Information
Personal information may be used to:
Respond to inquiries.
Coordinate appointments and dental services.
Confirm or remind patients about appointments.
Provide requested administrative communications.
Manage the website and practice operations.
Maintain necessary records.
Support authorized patient services.
Protect information systems and prevent misuse.
Comply with applicable legal obligations.
Information obtained through SMS enrollment is used for the messaging purposes disclosed to the recipient and related operational, security, and compliance purposes.
5. SMS Communications and Consent
Concierge Dentistry's proposed SMS messaging program is intended to support appointment-related and administrative communications.
Messages may include:
Appointment scheduling and coordination.
Appointment confirmations.
Appointment reminders.
Responses to appointment-related inquiries.
Related administrative practice updates.
Only communications actually covered by an individual's consent will be sent.
SMS enrollment requires affirmative consent. Providing a mobile telephone number through a contact form, appointment request, or patient registration process does not, by itself, constitute consent to receive recurring SMS messages.
Individuals may enroll through an optional, unchecked consent checkbox or another documented affirmative opt-in method offered by the practice.
Message frequency varies based on appointment activity, communication requests, and the applicable messaging program.
Message and data rates may apply.
To unsubscribe, reply STOP to any text message from Concierge Dentistry.
After sending STOP, you may receive one final confirmation message. No additional messages will be sent under that program unless you later provide new consent to re- enroll, except as otherwise permitted by applicable law.
For assistance, reply HELP to a Concierge Dentistry text message or contact our office at (310) 820-0123.
Participation in an optional SMS program is not intended to be a condition of purchasing or receiving dental services.
Consent for appointment-related messages does not authorize unrelated promotional or marketing SMS messages. Separate marketing communications require the disclosures and consent applicable to that program.
SMS messaging is not an emergency communication service. For a medical emergency, call 911. For urgent dental concerns, contact the practice by telephone or through an appropriate clinical communication channel.
Standard SMS messages may not be encrypted or fully secure. Patients should avoid submitting sensitive medical or dental information through ordinary text messages.
6. Mobile Information and SMS Consent Sharing
Concierge Dentistry recognizes the importance of protecting mobile telephone information and SMS consent records.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.
Concierge Dentistry does not sell, rent, trade, or share mobile telephone numbers, SMS opt-in data, SMS consent records, or related mobile information with third parties or affiliates for their own marketing or promotional purposes.
We do not sell or share your SMS opt-in data or personal information with third parties for marketing purposes.
All other categories of information sharing described in this Privacy Policy exclude text messaging originator opt-in data and consent from third-party marketing or promotional disclosures.
Authorized service providers may process limited mobile information solely as necessary to transmit requested messages, operate and maintain messaging systems, provide technical assistance, maintain security, comply with legal requirements, or protect legal rights.
Such processing does not authorize service providers to use mobile information or SMS consent records for their own marketing or promotional activities.
SMS consent is specific to the sender and messaging program disclosed at enrollment and is not transferred to unrelated businesses for marketing purposes.
7. How We Share Information
Concierge Dentistry may disclose information as necessary and permitted by applicable law to support requested services, practice operations, administrative communications, technical services, payment processing, security, or legal compliance.
Healthcare information may be disclosed for treatment, payment, healthcare operations, or other purposes as permitted or required by applicable healthcare privacy laws.
Service providers receiving information on our behalf must operate within the applicable contractual and legal limitations.
No general information-sharing provision authorizes the disclosure of mobile telephone numbers, SMS opt-in data, or consent records to third parties or affiliates for their independent marketing or promotional purposes.
8. Cookies and Website Analytics
Our website may use cookies, analytics, and similar technologies to support website functionality, monitor technical performance, and understand visitor activity.
These technologies may collect browser details, device information, IP addresses, and website interaction data.
Visitors may manage cookies through their browser settings, although some website features may be affected.
Any analytics, advertising, or tracking technologies used by the practice must comply with applicable privacy requirements, including requirements concerning sensitive healthcare information.
9. Data Retention
Personal information may be retained for as long as reasonably necessary to fulfill the purposes for which it was collected, meet business and legal obligations, maintain records, or resolve disputes.
SMS consent, messaging preferences, and opt-out records may be retained as necessary to document enrollment and honor communication requests.
Patient dental records are subject to applicable healthcare record-retention requirements.
Information is handled or securely disposed of when retention is no longer necessary, subject to applicable law.
10. Data Security
Concierge Dentistry recognizes the importance of maintaining appropriate administrative, technical, and physical protections for personal information.
Safeguards should be appropriate to the information processed and applicable legal obligations.
However, no internet-based service, website, or electronic communication method can be guaranteed completely secure.
Patients should use authorized practice communication systems when transmitting sensitive medical or dental information.
11. Your Choices and Privacy Rights
Depending on applicable law, you may have rights relating to access, correction, or other handling of your personal information.
California residents may have additional rights under applicable California privacy laws, depending on the information involved and the practice's legal obligations.
Healthcare privacy rights may be addressed through a separate Notice of Privacy Practices. To manage SMS preferences, reply STOP to unsubscribe or HELP for assistance.
You may contact our office at (310) 820-0123 regarding privacy or communication questions.
12. Health Information and HIPAA
Concierge Dentistry provides dental healthcare services, and certain patient information may be protected health information under HIPAA and other applicable laws.
Where applicable, the collection, use, disclosure, and protection of healthcare information are governed by those laws and the practice's separate Notice of Privacy Practices.
This general website Privacy Policy does not replace or limit applicable healthcare privacy notices, patient rights, or confidentiality requirements.
Individuals seeking medical or dental records, confidential communications, or information about healthcare privacy rights should contact the practice.
13. Third-Party Websites and Services
Our website may include links to independently operated scheduling, payment, patient registration, financing, and other services.
These services may maintain their own privacy policies and terms of service.
Information provided directly to independent third-party services may be subject to their respective policies and applicable laws.
We encourage visitors to review these terms before providing personal or healthcare information.
14. Children's Privacy
Concierge Dentistry provides dental services that may include care for minors.
Parents, legal guardians, and other authorized representatives may provide information in connection with appropriate dental treatment and administrative services.
Our general website is not intended to solicit personal information from children in violation of applicable children's privacy laws.
Rights regarding minor patients, parental access, consent, and medical confidentiality are governed by applicable law.
15. Changes to This Privacy Policy
Concierge Dentistry may update this Privacy Policy to reflect changes in website operations, communications programs, information practices, or applicable legal requirements.
Revisions will be posted on this page with an updated date.
Any additional notice or consent legally required for material changes will be provided as applicable.
16. Contact Us
For questions about this Privacy Policy, SMS communication preferences, or privacy- related concerns, contact:
Concierge Dentistry
11980 San Vicente Boulevard, Suite 507 Los Angeles, CA 90049
Office Phone: (310) 820-0123
Website: https://www.conciergedentistry.com/
Privacy Policy: https://www.conciergedentistry.com/privacy-policy/
