How to Choose a Dentist in Brentwood: 7 Questions to Ask Before You Book
The short answer: To choose a dentist in Brentwood, compare seven things: how long the practice has been established, whether one team can handle most of your care, the dentist's credentials, the technology used, how anxious patients are treated, cost transparency, and what patients and the community say. A practice that answers all seven clearly is worth booking.
San Vicente Boulevard has one of the highest concentrations of dental offices in Los Angeles, with entire buildings of them. Every website promises the best, state-of-the-art, personalized care. These questions cut through that language to things you can actually verify.
1. How long has the practice been here, and who owns it?
Longevity is one of the best predictors of consistent care. A practice that has served the same neighborhood for decades has built its reputation one patient at a time. It also matters whether the owner-dentist still treats patients, or whether the office has changed hands.
At Concierge Dentistry: Dr. Jay Grossman opened his Brentwood practice in 1991 and still owns it and treats patients there. More than 15,000 patients have been seen over 35 years at the same location.
2. Can one team handle most of your care?
Being referred to separate offices for a root canal, gum treatment or an implant means more appointments, more paperwork and more people to explain your history to. A practice that coordinates most care in one place keeps your treatment consistent.
At Concierge Dentistry: General, cosmetic, restorative, periodontal (gum), endodontic (root canal), implant, emergency and sedation dentistry, plus Invisalign, are all offered under one roof. Dr. Grossman practices alongside associate dentist Dr. Davita Danesh.
3. What are the dentist's credentials beyond a license?
Every dentist is licensed. Look for evidence that peers and institutions trust their judgment: teaching appointments, specialty provider status, and professional service.
At Concierge Dentistry: Dr. Grossman:
Graduated from NYU College of Dentistry in 1988 and completed a general practice residency at NYU
Served as a Lieutenant in the U.S. Navy from 1989 to 1991
Holds professorships at UCLA School of Dentistry and NYU College of Dentistry
Is an Invisalign Premier Provider with more than 25,000 aligner trays delivered
Served on the American Dental Association Peer Review Committee (1995 to 2009)
Serves as a dental expert witness, with more than 1,100 cases reviewed on the standard of care
That last point matters to patients. A dentist who evaluates what went wrong in other cases brings that knowledge to every treatment plan.
4. What technology do they use, and why?
Ask not only what equipment an office has but what it does for you. Good technology means more accurate diagnosis, fewer visits and more comfort.
At Concierge Dentistry:
3D CBCT imaging for precise implant, root canal and jaw planning
Digital scanners in place of messy impression trays
CEREC same-day crowns that finish in one visit
Waterlase laser for gentler gum treatment
5. How do they treat anxious patients or people who have been away for years?
Many adults avoid the dentist because of fear or embarrassment. A good practice makes it easy to come back: no judgment, clear explanations, and comfort options including sedation.
At Concierge Dentistry: Dental-anxious and returning patients are a core part of the practice. Read more in Afraid of the Dentist? and Haven't Seen a Dentist in Years?. [LINK: update to live URLs of Posts 1 and 2.]
6. Are costs clear before treatment starts?
You should see a written plan and price before you agree to treatment. Ask which insurance plans are accepted and what options exist if you are uninsured.
At Concierge Dentistry: Most major PPO plans are accepted. Uninsured patients can use an in-office membership plan, and payment plans are available for larger treatment.
7. What do patients and the community say?
Read recent reviews for patterns, not single comments. Then look at how the dentist shows up in the community. Character outside the office tends to match care inside it.
At Concierge Dentistry: The practice holds a [CONFIRM: current Google rating and review count] Google rating. In 1992, Dr. Grossman founded Homeless Not Toothless, a nonprofit that has provided more than $11 million in free dental care to more than 135,000 people experiencing homelessness, veterans, foster youth and domestic violence survivors. He was named one of L.A.'s 100 Most Fascinating People in 2022.
Quick checklist: comparing Brentwood dentists
Where to find us
Concierge Dentistry is at 11980 San Vicente Blvd, Suite 507, Los Angeles, CA 90049, in the heart of Brentwood. Patients come from Santa Monica, Westwood, Pacific Palisades, Beverly Hills and Culver City. Hours are Monday through Thursday 8am to 5pm and Friday 7:30am to 3:30pm.
Frequently asked questions
What is the best dentist in Brentwood? The best dentist is the one who answers all seven questions above clearly for your needs. Look for long-term ownership, verifiable credentials, in-house care, and transparent pricing.
Should I choose a dentist close to home or work? Convenience helps you keep appointments, but quality matters more for complex work. Brentwood is a short drive from most of the Westside.
Is it OK to switch dentists? Yes. Request your records and X-rays from your previous office, or have new digital X-rays taken at your first visit.
Do I need a different dentist for cosmetic and general care? Not necessarily. A practice that offers both can coordinate your health needs and cosmetic goals in one plan.
Book a visit and compare for yourself
Call (310) 820-0123 or request an appointment online.
About the author: Dr. Jay Grossman has owned and practiced at Concierge Dentistry in Brentwood since 1991. He holds professorships at UCLA School of Dentistry and NYU College of Dentistry, served as a Lieutenant in the U.S. Navy, and founded the nonprofit Homeless Not Toothless.
This article is for educational purposes and does not replace an individual exam or professional advice.